The American Cancer Society is a legendary organization with a deeply respected mission. When I came on board, I was tasked with launching a campaign that would bring that mission to life in a fresh, impactful way.
The ask: find a way to get more people to show up for their cancer screenings. I realized I couldn’t personally ask millions of people to go — but I could get their loved ones to ask for me. Cue the campaign: "I love you, get screened."
It’s since taken on a life of its own. Love that for me.






CREATIVE CREDIT
John Castrillon: VP of Creative
Trisha Lahiff: Creative Director
Art Director: Tyler Neal
Copywriter: Regina Strong