How can a campaign save 100,000+ lives two years in a row? By adding more drama to our TV Doctors message about the importance of an annual check-up.

This is a glimpse of the social that helped earn over 3 million digital impressions and over 100K Cigna website visits.

By the way have you gotten your check-up this year?



Agency: McCann+MRM

EVP Chief Creative Officer: Sung Chang

Creative Directors: Carl Ceo, Emmeli Osterdahl, Laurie Messina

Art Directors: Astrid Andujar, Tatiana Girman, Cheryl Thrower


Cannes Gold Lion for Health & Wellness

Webby and Shorty Digital Awards